- Direction:
- Tech
Ajax Systems: Brazil Market and Red Dot Wins
- Publication date and time:
- Reading time:
- 3 min
Ajax Systems, one of Ukraine’s leading technology companies in the security industry, continues to expand globally and strengthen its position in international markets. The company has officially entered the Brazilian market — one of the world’s largest for electronic security — and has simultaneously won two prestigious Red Dot Design Awards for cutting-edge innovation in video surveillance and smart home automation.
A Strategic Move into Brazil: Local Team, Global Vision
Brazil marks a major milestone in Ajax Systems’ ongoing expansion across Latin America. A local team is now being established, led by Eduardo Felix, Regional Sales Director. As of now, Ajax is offering Brazilian customers a full portfolio of solutions for intrusion detection, video surveillance, fire safety, comfort, and automation.
We see major potential in sectors like telecom, residential security, banking, and retail. Our goal is to introduce high-end security solutions and set new industry standards—just as we’ve done in other countries
This move is part of a broader strategy to strengthen Ajax’s presence in South and Latin America, where the company is already operating in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, and Uruguay.
Brazil’s electronic security market is not only vast but rapidly growing. In 2023, it generated more than 12 billion BRL (approximately USD 2.4 billion), with 13.75% year-over-year growth. Projections for 2024 anticipate an 18.5% increase, with continued acceleration into 2025 and beyond.
South and Latin America are highly competitive markets dominated by U.S. players, who treat it as their home ground, and by Chinese manufacturers competing on price. Still, we continue to grow 2x annually through quality products and strong partnerships
The South and Latin American region has its own specifics: a large share of American players who view the market as «domestic, ” and strong price-based competition from China. Nevertheless, the CMO noted that the company continues to grow 2x annually thanks to strong partnerships and a high-quality product.
As of today, the company is already present in the following South American countries: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, and Uruguay.
Global Recognition: Two Red Dot Awards in 2025
In parallel with its market expansion, Ajax Systems has earned two Red Dot Design Awards — one of the world’s most respected international honors for product design. The company’s solutions were recognized in the following categories:
- Ajax BulletCam — a wired 4K IP surveillance camera equipped with AI-driven object recognition. It can identify people, vehicles, and pets, recording only relevant events and optimizing storage usage.
- Ajax LightSwitch (1-gang) [120] Jeweller – a sleek, wireless touch light switch that can simulate presence at home, control lighting and curtains, and run customized automation scenarios.
These accolades add to Ajax’s growing list of design achievements: the company also won three Red Dot Awards in 2024 for its intrusion prevention and home automation products.
From Kyiv to the World: Ukrainian Tech That Leads by Design
With more than 4 million users in 187 countries and a network of over 290,000 professional installers, Ajax Systems is scaling with purpose and precision. Driven by design excellence, engineering quality, and strong global partnerships, Ajax continues to set new benchmarks in smart security. Its entry into Brazil and latest Red Dot wins underscore a clear message: Ukrainian technology is shaping the future of global safety and automation.
The article was prepared by Scroll.media
